Why your copy matters…….
In today’s society, the internet and social media is the most likely way a person is going to find a business. Copywriting helps to structure a website or social media page’s content using tested copywriting approaches to give the best chance of bringing a page’s visitors onboard.
Well constructed copywriting, optimised for search engines will increase a pages visibility, ranking it in searches and improving its ability to be found online.
The content on a website, its voice and overall alignment with the company brand, helps visitors to make determinations about the company . That’s why it’s important to have your brand and associated copywriting uniform throughout your site. It makes the first impression count and promotes familiarity among returning visitors.
A website’s logically crafted copywriting and effective communication will improve site performance by lowering the bounce rate. With regular performance monitoring and adjustment, it is possible to increase your conversion rates.
If you’re unsure how to implement effective copywriting on your site please get in contact. We have a range of services available and would enjoy the opportunity to work with you on your project.
Simon Andrews
Copywriter.